Membership management system upgrade, membership card into a visual card, so that customers intuitive consumption. Membership management system is a marketing model in the retail industry, mainly to improve the customers return rate, stabilize new and old customers, and at the same time for the enterprise to do advertising a marketing model.
Visual cards started to be promoted in 2010, due to the high cost, so many enterprises are reluctant to use visual cards to make membership cards, but as peoples consumer awareness gradually increases, many businesses gradually use visual cards to replace ordinary membership cards in order to attract customers and stabilize customer sources.
What is a visual card?
Visible card is also called window card, copy card and so on in China, in fact, it is made of a kind of thermal material. It is a new epoch-making technology product that can display the information stored in the "hidden" magnetic tape or chip on the card surface. The text or pattern on the card surface can remain on the card surface permanently until the next use of a thermal rewriting printer to remove it, and the rewritten surface of the card can be updated about 2,500 times.
Visual card works:
Visible cards are standard magnetic or smart cards that are coated with a visible film of thermal rewriting ("Thermo Rewrite") material, which is a generic term for cards with a visible film. It can be combined with a magnetic stripe, IC, smart card, barcode or embossed card from the visible side to suit the specific environment. The card surface information can be custom set and can be read and rewritten repeatedly. By interconnecting with the management system, the visual card printer can be inserted to read updates within 3 seconds and repeatedly erase and update up to tens of thousands of times.
Visual card applications.
The advantage of the visual card is that it can display various information on the card and realize value in various applications, including corporate advertising, point situation, stored value situation, or various types of identification, etc. Therefore, it is widely used internationally and has been used in Japan for ten years. Therefore it can be used as: membership card, stored value card, prepaid card, etc.