Visible card is one of the smart cards, also known as rewritten card, easy to see card, rewritten card, thermal magnetic stripe card, etc. It is one of the more advanced cards in smart cards, mainly through the thermal material to achieve customer visible consumption. Ordinary PVC membership cards have gradually transformed to visible cards.
Comparison of visual card and ordinary membership card.
Visible card ----- card surface information can be updated at any time Text pattern information on the card surface can be dynamically updated and repeatedly rewritten more than 500 times
The information on the card surface of the ordinary card ----- is printed once and cannot be updated dynamically according to the members consumption.
The visual card ----- is suitable for the middle and high-end customer groups, the card face is printed with the members personal exclusive information, with collection value
Ordinary card ----- ordinary no differentiation, cant highlight the exclusive identity of members, easy to discard the added value of the card face
Visual card ----- can update the content of the advertising area on the card face at any time according to the business needs, attracting members attention and continuous consumption
Ordinary card ----- card does not have advertising function, can not generate added value members attention to the card
Visual card ----- card face dynamic update member consumption points information, members will carefully check each time after swiping the card, and thus continue to pay attention to the advertising area information
Ordinary card ----- card face information fixed and unchanged, can not attract the attention of members, the merchant brand image completely weakened environmental protection and economic
Visible card not only surpasses the ordinary card in technology, at the same time, the visual card is more likely to be recognized by customers, for the benefit of enterprises and publicity is undoubtedly a good choice. Lets understand the advantages of the existence of visual cards.
Visual card features.
1、The card surface can directly print the customers consumption record each time, convenient for the cardholder to view at any time
2, can repeatedly erase and reprint the card information (text, pictures), visual information to maintain a long time
3, can set different sizes of printing range
4、Personalized visual characteristics, showing the VIP status and fashion effect
5、Enhance the advertising effect, to stimulate the interest of customers to hold the card consumption